About scale.law
The white-label tech arm marketing agencies trust to deliver intake & booking automation for their law-firm clients.
The problem we solve
Marketing agencies serving law firms keep getting the same request: "Can you set up our intake automation?" Most agencies say yes — then either fumble the build, refer it out and lose the margin, or spend three weeks doing custom work for a $1,500 fee.
scale.law is the white-label backend. You sell the intake automation to your law-firm client at full retail. We build it in 14 days under your branding. You keep 60–68% margin. The client never knows we exist.
Why a unified intake stack for law firms
Law firms have specific automation needs that off-the-shelf consumer CRMs miss: missed-call text-back (a single dropped call can cost a $40K case), consultation booking with no-show recovery, post-case review requests for local SEO, and intake-form qualification that routes hot leads to attorneys instantly.
A single integrated platform handles all of this in one place. The scale.law Stack is six pre-built workflows we've refined across dozens of legal deployments — proven copy, proven cadence, proven results.
Who's behind this
Muhammad Usama, intake-automation specialist and the senior technical operator at My Legal Academy, where he built and maintained automations for hundreds of law-firm clients. Now operating independently.
Remote-first. Serving agencies across the US, Canada, UK, and Australia — async-friendly across timezones.
How we work
- Direct. Slack Connect or email. No project-management theatrics.
- 14-day SLA on first build. 3-day SLA on subsequent builds.
- White-label by default.Your agency's name on every email and SMS template. We're invisible.
- Month-to-month.No multi-year contracts. Either side can pause with 15 days' notice.
Run a marketing agency that serves law firms? Let's talk.
Book a 15-min call →