scale.law
The Law Firm Intake Stack™

Six workflows.
~$120K/year in lift.
14 days to install.

Same six automations every law firm needs. Same delivery process every time. We're the white-label backend so you can sell the outcome without owning the tech debt.

Apply to Partner →See how
6
Productized workflows
14d
First-build SLA
3d
Subsequent builds
100%
White-label

What every law firm gets, in detail

Click any workflow to see the actual SMS or email copy and the build checklist.

📞
01

Missed-Call Text-Back

Recovers the leads your competitors steal in the next 20 minutes.

Missed-call recovery
0%
Before
After Stack
30%
After Stack
Net uplift
+$80K/yr
For a typical firm
+
What's in the build
  • →Native missed-call trigger inside the firm's CRM
  • →30-sec wait + branded SMS with case-type variable
  • →Auto-create contact + opportunity in 'New Leads' pipeline
  • →Tag for retargeting + nurture eligibility
Real sms that ships
SMScustomized per client
Sorry we missed you at {{firm_name}}. We help with {{case_type}} cases — reply here and we'll call back in 15 min, or grab a time directly: {{booking_url}}
📝
02

Case Intake Form + AI Qualifier

Hot leads ping the attorney's phone in 30 seconds. Junk goes to nurture.

Triage time
1–4 hrs
Before
After Stack
30 sec
After Stack
Net uplift
2–3× close rate on hot leads
For a typical firm
+
What's in the build
  • →6-question intake form (proven non-abandoning length)
  • →Webhook → Gemini Flash classification (HOT/WARM/COLD/JUNK)
  • →HOT → SMS attorney's personal phone with click-to-dial
  • →Daily digest of COLD/JUNK for office manager review
Real sms that ships
SMScustomized per client
NEW HOT LEAD: {{first_name}} | {{case_type}} | {{phone}} | Reasoning: {{ai_reasoning}}. Click to dial: tel:{{phone}}
📅
03

Booking + Reminder Sequence

Cuts the no-show rate from 40% to 10%.

No-show rate
40%
Before
After Stack
<10%
After Stack
Net uplift
+$11K/mo recovered consults
For a typical firm
+
What's in the build
  • →T-24h SMS confirmation with 1-tap reschedule link
  • →T-1h reminder with meeting link
  • →T-15min final ping (where most no-shows are recovered)
  • →Branched no-show recovery sequence: rebook within 5 days
Real sms that ships
SMScustomized per client
Tomorrow at {{time}} — your free 30-min consultation with {{attorney_name}} at {{firm_name}}. Reply CONFIRM, RESCHEDULE, or CANCEL.
🌱
04

Prospect Nurture Drip

Captures the 80% of consults that don't sign on call 1.

Eventual sign rate
5%
Before
After Stack
12–15%
After Stack
Net uplift
3× lifetime value per lead
For a typical firm
+
What's in the build
  • →12-step email + SMS sequence over 60 days
  • →Branches based on reply behavior + case type
  • →Includes case study, FAQ, and re-engagement CTAs
  • →Auto-graduates to 'past prospect' segment after day 60
Real email that ships
Emailcustomized per client
Hi {{first_name}} — checking in on the {{case_type}} matter. We work through cases like yours every week. If you're still weighing options, here's what most clients in your situation ask us next: {{faq_link}}
⭐
05

Review Request Automation

Doubles Google review velocity. Local SEO compounds from there.

Reviews/month
1–2
Before
After Stack
8–12
After Stack
Net uplift
Local pack #5 → #2 in ~6 mo
For a typical firm
+
What's in the build
  • →Cohort filter: only fires for 'Closed - Favorable' outcomes
  • →4-touch sequence: T+2d SMS, T+5d email, T+10d SMS, T+30d quarterly
  • →Direct review link (skips GBP detail page = 30% conversion lift)
  • →Unfavorable cohort gets a private feedback form (no public ask)
Real sms that ships
SMScustomized per client
Glad we got you the outcome you needed. If our team helped, would you mind leaving a quick review? {{google_review_link}}
🔁
06

Referral Engine

Past clients become a self-renewing pipeline.

Referral source
Word of mouth
Before
After Stack
Tracked + automated
After Stack
Net uplift
20–30% of new cases from past clients
For a typical firm
+
What's in the build
  • →Triggered after case close + review collected
  • →Quarterly soft-touch with referral link + $100 reward
  • →Reward only paid out when referred lead books a consult
  • →End-to-end attribution in pipeline reports
Real email that ships
Emailcustomized per client
Know someone who could use our help? Here's a referral link with a $100 Amazon card for both of you when they book a consult: {{referral_url}}

14 days, milestone-by-milestone

  1. Day 0
    Partner signs the addendum. Client CRM sub-account access shared. Intake form completed (30 min on your side).
  2. Day 1–2
    Sub-account configured. Workflows 1–3 built (missed-call, intake + AI qualifier, booking).
  3. Day 3–4
    Workflows 4–6 built (nurture, reviews, referrals). Pipelines + custom fields finalized.
  4. Day 5–8
    All copy customized to firm voice. SMS templates registered for A2P 10DLC.
  5. Day 9–11
    End-to-end smoke test using fake leads. QA every branch + reminder cadence.
  6. Day 12
    Loom walkthrough recorded for partner's client-success team. Snapshot exported.
  7. Day 13–14
    Final tweaks based on partner feedback. Handoff. 30-day support window starts.

Partner economics

Suggested client pricing. You're free to charge whatever you want — our fees stay fixed.

Line itemYou bill clientWe charge youYou keep
Setup (one-time)$2,500$800$1,700 (68%)
Retainer (monthly)$1,000/mo$400/mo$600/mo (60%)
Limited cohort

First law-firm build is free

For qualified partners committing to 3 builds over 6 months. Zero-risk way to see the quality of what we ship.

Apply to Partner →